Surf City Family
Surf City Family is a lifestyle family blog for all things fun taking place in Huntington Beach, California. Marcie runs the page and contacted me about designing a sticker for them to help promote their brand. She wanted something rad and fun that highlighted their name and website. I started with some bright colors and slight 80s feel, but ultimately we decided on a cleaner color palette and a more defined focus on the existing logo that popped more with a little less busy background and specific style. The result I believe achieved this and kept the design in a more modern “beachy” feel.
Final Design
Early Concepts
